Pay attention to those keywords that have l ow or medium difficulty and at the same time, the most traffic.
#Play store app install number how to
How to identify long-tail keywords in TheTool? You can perform this analysis in TheTool keywords panel as well: You can do it with a keyword suggestions tool – for example, AppKeywords.io or TheTool:Īfter you have created and uploaded your pool of keywords to the system, check the difficulty and traffic for each keyword. Another good practice is to read reviews of your competitors app and try to identify the keywords that users mention.Ĭollect as many different keywords as possible, and then amplify the list with long-tail keywords. Check what your competitors are doing there, too – which keywords they are working on their listing, which keywords they are ranking for and where (countries). How to choose keywords and keyword combinations for your app?įirst, brainstorm the keywords – it could be anything that comes to your mind that is relevant to your app and to the tasks it performs, or its main features. They have less traffic than the head or mid-tail keywords, but if you target keyword combinations for specific searches, your app or game has much better chances to show up in these search results.ĭid you know we gathered all our best ASO content in one place? Check out our App Store Optimization resources. This is why the best strategy in the beginning is to go for long-tail keywords – keyword combinations that are a bit more specific than usual search request keywords and have lower competition. It’s possible, of course, but it will take a lot of effort, time and installs. This is the essential analysis you need to make before implementing your ASO strategy and even before publishing your app or game.įor new applications it is quite difficult to get into the top search results for head or mid-tail keywords.
#Play store app install number android
In this post we are going to learn how to optimize a Google Play Store listing of any Android app in order to increase visibility and volume of organic downloads from the store. App stores (Apple App Store & Google Play Store) are becoming bigger (and more competitive) and they grow exponentially.ĪSO (acronym of App Store Optimization) is a reality and, according to our experience with PickASO agency and our own mobile apps, ASO is a 100% MUST for any app developer or marketer. There are tons of content about ASO in the Internet and the amount grows every day.
This is a guest post by Daniel Peris, CEO of TheTool. How to Optimize Your Google Play Store App Details Page
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